Five Steps to Help Banish Attrition

Author: Matthew Payne

We’ve said before that here at Resiada we’ve come to think of attrition as an ugly monster – one that rears its head when room block bookings aren’t living up to their potential.  It’s a key conceit behind the ongoing development and improvements made to our housing management solution. 

While Resiada allows you to monitor your room pickup and other important data, here are five additional steps you can instigate prior to signing your hotel contracts to to help banish attrition:

1. Offer Incentives – Offer special registration rates to your event when registration and booking of hotels are combined, or incentivise early bookings by offering attendees the chance to win prizes. Remember, incentives can also come in the form of conveniences not afforded to those staying outside the official room block, such as shuttles to the event location, complimentary breakfasts, access to networking drinks at hotel sites, etc.

2. It’s Not a Guessing Game –  Use historical data to keep your attrition liability under control.  If it’s your first meeting err on the side of caution rather than being overconfident and setting aside very large room blocks.  You can discuss contingencies with your hotel should you meet or exceed the number of rooms set aside.

3. Audit, Audit, Audit – Make sure the right to an audit is included amongst the terms and conditions of your hotel contract so that you can check your events attendee list against the hotel’s booking records.  This ensures independently booked attendees are included in the room block count.

4. Cut Off Date – Most hotels will establish a cut of date 30 days prior to the main arrival date, however you can negotiate for a shorter window, particularly if you have booking data from previous years to back you up.  Some hotels may still offer the group rate to guests who book after the cut-off date, but this will be at their discretion.  With an audit clause in place you’ll have an easier time having these later bookings counted towards your total room block, but try to negotiate a cut off date as close to your event start date as possible to cover both bases.

5. Upgrade – If you have known attrition penalties, try and have these applied to a future event as a form of deposit or see if you can upgrade your food and beverage functions by the amount of the penalty.  Hotels may be amenable to this, particularly if you’re an established event and they desire your repeat business. 

Got any other suggestions for battling attrition monsters that have worked for you and your event in the past? We’d love to hear them – drop us a line here.