Launch Release

Author: Matthew Payne

Toronto, Canada, June 1, 2017 – resiada announces the launch of a revolutionary new cloud-based application that takes the stress out of managing your meeting and events housing room block, available at

The foundation on which resiada was born was to redefine the meeting and event housing management experience. “Our mission is to innovate through continuously challenging the status quo and enhancing the experience, not just for guests, but for the planners as well,” says Jennifer Beatty (Holly), Managing Director of resiada. “We know how hard event planners work, but we want to help them work smarter rather than harder; we want event professionals to ‘Rest Easy.’”

An uncluttered user interface and elegant design make setting up an event in resiada straightforward, but its strengths lie in its capabilities for users to manage multiple venues, room-blocks, and sub-blocks. “With resiada, there’s no more chasing individual hotels for pick-up reports,” remarked Jennifer.

The uniqueness of resiada is that it enables planners, DMO’s (Destination Marketing Organizations) and sporting events/associations an additional revenue generating opportunity, along with detailed real-time analytics and reporting to monitor the progress of hotel room bookings to help avoid attrition altogether

A veteran of the Meetings and Conventions industry for 15 years (11 of which she spent working for DMO’s), Jennifer is one who knows all too well the importance of attrition issues and how it can impact an organization and their conferences. “Why not fix the problem at the beginning and reset the process by being in control of your room block management with resiada.”

Additional support options are available to resiada users which include; call center, technical support and as well as dedicated account managers to help oversee your event. From start, to finish, resiada enables you to be in complete control of your events, and as a cloud-based solution, access to data and reports are available anywhere, anytime.