5 tips to help you manage your room blocks

Written by Dharmesh Dayabhai

  • Room Block Management
  • Tips

Room block management is an often overlooked but essential part of the event planning process. Reserving room blocks for your attendees is not only a convenient solution for accommodations, but it’s a necessity to ensure that your delegates have a place to stay when they attend your event.

It may not be the most exciting part of event planning, but it doesn’t have to be the most dreaded either. To help you rest easy, our experts have you covered with five tips when it comes to managing your room blocks.

Make registration and hotel reservations a match made in heaven.

When registration and hotel reservations are integrated, it simplifies the process for attendees. Presenting them with hotel options during the registration process means one less step for them to worry about. Integrating registration with hotel reservations also allows you to track your attendee data from one space.

Entice your attendees and exhibitors.

Everyone loves to feel special, and attendees and exhibitors are no exception. Know who they are and what motivates them. Any perks you can offer would be a great way to provide incentive to book within your room block.

This includes:
  • Special room rates
  • Social functions
  • Networking opportunities
  • Shuttle service

Be aware of shoulder nights.

Attendees may want to come in early or stay later after the event. That’s why it’s important to ensure you have adequate shoulder nights for those wanting to book a longer stay outside of the event peak nights.

Know the local area.

It’s also important to know the city. Identify any points of interest, such as landmarks, restaurants or tourist attractions, and add them to your room block set-up. This enhances the attendee experience by giving delegates a taste of the region.

Keep customer support in mind.

Ensure you have a well-rounded team to support registrants during the booking process. This will take some of the pressure off of you. And of course, customer support makes the process seamless for attendees.

Key takeaways:
  • Integrate registration with your hotel reservations
  • Entice your attendees and exhibitors
  • Ensure you have have adequate shoulder nights
  • Add points of interest to your room block set-up
  • Keep customer support in mind

No more sweating room blocks. With these tips, you can take control over another key detail of event planning. And we’re here to help.