We’ve all heard the adage, “Don’t put all your eggs in one basket.” For destination marketing, it holds true. In today’s multi-channel marketing landscape, hotel and destination marketers have a wide range of opportunities to grow their brand and reach new stakeholders, guests and corporate partners.

Here are the top 10 channels to kick your marketing efforts in high gear and increase brand awareness.

On a visit to London a few years ago, a friend gave me a copy of the London Coffee Guide.  Obviously he knew I was quite the coffee aficionado and I made a point of visiting as many of these local coffee houses as I could as I went about exploring the city. 

A few years later I noticed in my home town local craft brewers banded together to offer a craft beer passport.  For a small initial fee, craft beer enthusiasts can sample a myriad of local brews at locations all around the city for $2 a pint.  Many cities now have markets or exhibitions showcasing and selling locally manufactured goods (such as ‘one of a kind’ shows) and of course there’s always new and exciting restaurants opening in local culinary scenes. 

Hot off the heels of  the January launch of Version 1.2 of Resiada, we’ve now released version 1.3 of our room block management software for event planners, Destination Marketing Organizations (DMO/CVB) sport organizations and events rights holders.

Here’s a list of the key updates that are part of version 1.3: 

We’ve said before that here at Resiada we’ve come to think of attrition as an ugly monster – one that rears its head when room block bookings aren’t living up to their potential.  It’s a key conceit behind the ongoing development and improvements made to our housing management solution. 

“A good first impression can work wonders.” – J.K. Rowling.

Let’s look at a few ways you can create a great first impression for your attendees, particularly first-timers.  Make them feel welcome and part of the event experience and they’ll be back again, year after year.  As you know, most event check-in these days is technology based, so we came up with some suggestions that are mostly old-school, but have the potential to help you stand out when they check in.

After we published our recent piece on Pirates and Poachers and the devastating effects they can have on room block bookings (which you can read here) we learned of a recent ruling in the US District Court for the Northern District of Georgia against travel agency Tarzango, in which the latter was ordered to pay approximately $750,000 in damages for ‘deceptive advertising practices’ to the US Poultry and Egg Association in relation to room block bookings for its annual trade show and conference, the International Production & Processing Expo (IPPE).  In 2017, Tarzango sent unsolicited emails to IPPE exhibitors and attendees, misrepresenting themselves as being an official housing affiliate of the show, when in fact this was not the case.

Previously we’ve explored the best ways to deal with dreaded attrition monsters.  But there’s another sinister threat to your event housing blocks – pirates and poachers.